Art, in all its forms, starts with a vision—a vivid spark, a sense of purpose, something inspired. But before this vision transforms into a work that captivates those who encounter it, it begins on a blank canvas, an untouched surface ready to absorb colors, textures, meaning, and life.
Similarly, commercial real estate offers a blank slate to those who dare to take a leap of faith into the unknown and craft a space that speaks not just to their services but also to their unique story and to the way they intend to shape the world around them by drawing people into a shared experience.
For artists, the canvas or medium they choose is crucial. Each stroke, each texture, every color applied is a decision toward creating something unique. For business owners, a leased space is much the same. It’s a canvas on which they can build their brand, shape customer experience, and convey their purpose.
Most commercial brokers instantly can tell whether their client or prospective client is one who is looking to create art in a commercial lease space or whether they simply are looking for the best deal—a place that “will work.” With the artist and dreamer, you can feel them stepping into a space with endless potential. This is where they will welcome customers, grow relationships, and make an impact on their community. It’s an invitation to imagine what could be, to design, and to transform a space that isn’t theirs yet, but that has every chance to become a part of their story.
Each corner, wall, and square foot becomes part of their palette, waiting to be infused with the identity of the business. A coffee shop owner might see rows of tables filled with people engaging in conversation, a healthcare provider might envision serene spaces that evoke a sense of wellness and calm, and a retailer might dream of displays that inspire wonder and awe. However they seek to make their mark on the world, commercial real estate provides the starting point they need to translate ideas into experiences, to bring the art of their business to life.
But for nearly all new business owners, buying commercial real estate is a far-off dream, something they aspire to but cannot yet afford. Much like an artist who cannot immediately afford their own gallery, an entrepreneur’s ability to own the perfect space will take time… and that’s ok. Keep in mind, many established business that can afford to own their own real estate still choose to lease commercial space. Leasing often has advantages over purchases real estate, especially in the initial stages of a business endeavor, including but not limited to: less up front capital requirements, flexibility and your business changes, and sharing costs like taxes, insurance and maintenance with other tenants. That’s why I encourage most of my clients to consider leasing their first location: so their vision does not have to wait.
When I talk about business as art, I’m speaking to something beyond products and services. I’m speaking to the way businesses shape our communities, how they enrich lives, and how they become symbols of shared experiences. A business in its leased space becomes an experience (like it or not), a place where patrons, clients, and customers encounter something. Each time a customer steps through the door, they’re stepping into a vision—a place that reflects the aspirations of its founder.
So for business owners, every design choice, every product on the shelf, every interaction with a client is like a brushstroke, each one contributing to the greater story being told by the owner; a story that will get shared for being positive, negative or uninspiring altogether. In this way, a lease isn’t just a temporary contract or a necessary evil…
Leases are invitations to create, to transform, and to make an impact on the world.
They offer freedom, flexibility, and the chance to experiment. And most importantly, they provide the opportunity for business owners to take their first steps, to fill an empty space with purpose and possibility, and to one day look back and see that what was once just a blank space or a draft lease was, in fact, the beginning of their legacy— how people will remember them and (for the artists and dreamers) how people will be inspired by them.